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OpenTable Moves Into Delivery — Why — And Why Now?

OpenTable was a nationwide service, online reservations were a common practice and the firm went public with a listing on the Nasdaq. Five years later, OpenTable exited the public markets, acquired at an at-the-time record-breaking all-cash $2.6 billion deal with The Priceline Group.

At the time, Priceline CEO Darren Huston noted the deal was a natural move, given the inherent synchronicity between the two marketplaces.

“The kind of work that we do day-to-day is very similar. It’s just a different marketplace,” Huston told The Wall Street Journal.

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