Priceline Group made Changes To attract More Business Travellers

The Priceline Group, says in its full year earnings report today it is “feeling positive” about the changes it has made in recent months to attract more business travellers.

Darren Huston President and CEO of Priceline , says there is no negative impact on the company’s financial performance as a result of allowing bookings to take place on TripAdvisor, rather than on the mothership.

Bookings via TripAdvisor as a percentage of the overall pie are in the “low single-digits”, Huston says.

CEO Darren Huston : See tremendous growth ahead

Nevertheless, Darren Huston adds that the branding that Priceline Group-run companies get on TripAdvisor is “great”, and that in the US this may have helped raise the profile of Booking.com, where traditionally Priceline has been the better known brand.

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